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“A couple of years ago, the American Anthropological Association surveyed its members, asking to what extent they felt that anthropological scholarship should be widely relevant to business, government, and non-governmental sectors. Well over 80% of respondents strongly agreed with the importance of such relevance. When asked whether their work in particular was indeed relevant, however, fewer than 40% agreed that it was. The gap between what we generally believe should be the case and where we stand now creates the challenge before us, and making progress along the path toward wider relevance cannot begin soon enough. Taken together, the articles collected in this volume provide a highly useful navigational aid.”
Edward Liebow, Director, American Anthropological Association