To purchase the E-Book in the Kindle Reading App format, follow the four steps below.

(Please do not be intimidated. It is a fairly easy process.)

1. FIRST, YOU MUST SELECT THE PROPER KINDLE READING APP TO DOWNLOAD.
It depends on the platform you are using. You do this by clicking on the following link and choosing the appropriate platform: http://www.amazon.com/gp/feature.html/ref=amb_link_352814002_3?ie=UTF8&docId=1000493771&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-6&pf_rd_r=0AN8F3CBMNEE1MRY8MG0&pf_rd_t=1401&pf_rd_p=1279039382&pf_rd_i=1000426311#

a. If you are using a PC or a Mac, you can download the Kindle Reading App simply by clicking on the appropriate platform (i.e PC or Mac) on the right side of the screen and then clicking the download link.

b. With the iPhone and the iPad you need to download the App from the iTunes store. For directions on how to do this, click here: http://www.amazon.com/gp/help/customer/display.html/ref=hp_ipland_stinst?nodeId=200438220&#installing (If you want additional information regarding using the Kindle Reading App on the iPad, iPhone and/or iPod touch, click on this link: http://www.amazon.com/gp/help/customer/display.html/ref=hp_left_ac?ie=UTF8&nodeId=200298460)

c. With Android and Blackberry phones and tablets, click on the appropriate link and then the Learn More link. The subsequent instructions are straight-forward and easy to follow.

2. DOWNLOADING THE KINDLE READING APP IS AN EASY TWO STEP PROCESS:

a. First, after you click on the DOWNLOAD link, you then need to click on the SAVE FILE link. This will download the file to your platform (e.g. your PC or Mac). The secret to doing this correctly, is being sure to save the Kindle Reading App in a location where you can readily find it again – such as on your desk top.

b. Second, once you have downloaded and saved your Kindle Reading App, you click on it. Then click RUN. That will upload the Kindle Reading App.  It will only take a minute or two.  When the upload is finished, you should be able to see the Kindle link on your screen (or wherever you saved it).

3. YOU THEN PURCHASE WHY A PUBLIC ANTHROPOLOGY? BY GOING TO THE FOLLOWING LINK AT AMAZON.COM: http://www.amazon.com/Why-a-Public-Anthropology-ebook/dp/B0059I8ZY6/ref=sr_1_1?s=books&ie=UTF8&qid=1309670794&sr=1-1

Or, if you prefer, type the authors name – Robert Borofsky – and the title of the book – Why a Public Anthropology? into the Amazon.com Book Search bar. (It is at http://www.amazon.com/b/ref=sv_b_0/104-6803391-7819955?_encoding=UTF8&node=241582011

4. FINALLY, YOU FOLLOW THE NORMAL STEPS FOR PURCHASING A BOOK FROM AMAZON.COM. You begin this process by clicking on the BUY NOW link at the top right of your screen. The remaining steps are easy to follow and done by thousands of people each day. Once you have completed the purchase process, you will see your copy of the book by clicking on your Kindle Reading App (which, presumably, is on your desktop or some other easy to find location). Please Note: Now that you have downloaded the Kindle Reading App, you can purchase any e-book sold by Amazon.com that you wish and read it on your current platform (e.g. PC, Mac, iPad, Android tablet, iPhone, and/or Android phone).