Public Anthropology

The Raw, Unedited LexisNexis Data
That Were Used to Compile
the List of Citations
Relating to Full-Time Faculty Members

How these Data Were Collected from the
LexisNexis Database Plus a List of the Newspapers,
Magazines, and Journals (or Source List)
Used in Establishing the Database

The Edited Data Used in
Counting the Number of Citations
in Major National/International Printed Media for Full-Time Faculty

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Marietta Baba

Citations in Major National/International Newspapers Listed in the LexisNexis Database:
1. Star Tribune (Minneapolis, MN), August 22, 2004, Sunday, Metro Edition, NEWS; Pg. 1A, 1493 words, Science of shopping becomes big business; 'Ethnographers' watch consumers' behavior to sell them more goods., Thomas Lee; Staff Writer
... Corp. and Unilever hire anthropologists to study consumers in their ...
... 10 years, said Marietta Baba, a professor of anthropology and ...
... Social Science at Michigan State University in East Lansing, ...
... business and anthropology courses. "Anthropologists have a way of understanding ...
... LiAnne Yu, an anthropologist and strategic director for ...
... anything, of course, unless the anthropologist "can make it ...
2. Christian Science Monitor (Boston, MA), January 2, 2001, Tuesday, FEATURES; LEARNING; Pg. 9, 1308 words, Anthropologists on the job, Shira J. Boss Special to The Christian Science Monitor
... start to filter in: Anthropologists are just as likely to be well- ...
... Cris Johnsrud, an anthropologist at the Southern Technology ...
... unlikely form of an anthropologist. Graduates find jobs ...
... advertisement for an anthropologist. Most are trained for ...
... more than two dozen anthropologists on staff. House anthropologists can also be found at such ...
... instance, hired an anthropologist to go into people's homes and ...
... tech firm," says Marietta Baba, chair of the department. "That entry- ...
... unheard of for an anthropologist." What do anthropologists have that companies want? Is it, as the ...
... heads and say, 'What's an anthropologist doing here?' " Three things set anthropologists apart: They're trained to ...
... world, Johnsrud says. "Anthropologists take a ... more ...
... hired a team of anthropologists last year to look ...
... Research Institute at Michigan State University. "Some of the stupid mistakes that ...
... wave of jobs for anthropologists outside of academia is not the ...
... unrest and union formation, anthropologists try to help by ...
... World War II: Anthropologists are called upon to help ...
... a researcher," says Marietta Baba, chair of the anthropology department ...
... performed by an anthropologist has to be public, which essentially bans ...
... differences, businesses recognize anthropologists as ideal "cultural brokers" ...
... corporations employ staff anthropologists. University departments add ...
... want-ads for anthropologists. Anthropology PhDs can ...
3. The New York Times, June 10, 1999, Thursday, Late Edition - Final, Section G; Page 1; Column 6; Circuits , 1756 words, Coming Of Age In Palo Alto, By KATIE HAFNER
... a pioneer among anthropologists who are employed by ...
... people say, 'What is an anthropologist doing here?' " Dr. Nardi ...
... observational research, dispatching anthropologists to employ their ethnographic skills ...
... cable companies, have brought anthropologists into the corporate fold. The goal is to apply what the anthropologists learn to new product ...
... said. Half of all anthropologists with doctorates are going to work ...
... Practice of Anthropology, which represents anthropologists outside academia. High ...
... War II, said Marietta Baba, chairwoman of the anthropology department ...
... corporate employment for anthropologists has roughly paralleled a ...
... Hallmark Cards has an anthropologist. The automotive industry employs ...
... Jean Canavan, an anthropologist who is the manager of culture and ...
... people really live." Many anthropologists work with a concept ...
... mimic the movement with the machine. "Anthropologists are trained in those patient, ...
... technology particularly interest anthropologists like the ones in ...
... McClard and Ken Anderson, anthropologists who are married to each ...
... turns of actual interviews, anthropologists say. Dr. Nardi ...
... one's home. The two anthropologists found that people with constant ...
... said. Such observations by anthropologists can be important for ...
... said. But corporate anthropologists operate under constraints that ...
... months. So many of those anthropologists find it hard to ...
... said he believed that the number of anthropologists in industry would continue to ...
... huge flourishing of industrial anthropologists in the next 20 ...
Photos: Many anthropologists do research on consumers' ...
... A NARDI (88%); MARIETTA BABA (73%);
4. USA TODAY, May 26, 1999, Wednesday,, FINAL EDITION, LIFE;, Pg. 4D, 1555 words, Companies learn value of grass roots Anthropologists help adapt products to world's cultures, Elizabeth Weise
... in Baku, Azerbaijan, anthropologist Jean Canavan made her ...
... Canavan says. Think anthropologists spend their days hanging ...
... Like everyone else, anthropologists and ethnographers increasingly are finding ...
... by companies," says Marietta Baba, chairwoman of the anthropology department ...
... estimates that about 9,000 anthropologists are in academia in the ...
... says. The point of hiring anthropologists is to help companies understand their ...
... combination for techno-anthropologists. He did his doctoral anthropological fieldwork with ...
... a longtime design anthropologist who has worked at ...
... Western Samoa, where famed anthropologist Margaret Mead did her original ...
... time when being an anthropologist meant getting a ...
... age at Motorola: Anthropologist Jean Canavan studies ...
5. The Washington Post, December 1, 2001 Saturday, Final Edition, STYLE; Pg. C01, 1100 words, Rare Species Conducts Annual Ritual; Anthropologists' Gathering Offers Glimpse of 100-Year-Old Society, Ken Ringle, Washington Post Staff Writer
More than 5,000 anthropologists are swarming over the Marriott ...
... testified as a forensic anthropologist on behalf of land ...
... seminars -- it's that an anthropologist in the 21st century ...
... tenure. Of the PhD-holding anthropologists in the 11,000-member ...
... recently in employing anthropologists in marketing, says Marietta L. Baba, founder of the National Association ...
... sudden demand for anthropologists who focus on ...
... Afghan-born cultural anthropologist from Washington, went further. The ...

Citations in Magazines and Journals Listed in the LexisNexis Database:
1. The Economist, March 13, 2004, U.S. Edition, TECHNOLOGY QUARTERLY, 744 words, Off with the pith helmets
Management: The use of anthropologists in technology firms, ...
... a pioneering business anthropologist, as one of their own— ...
... true for corporate anthropologists in general. It was ...
... asked one of its resident anthropologists, Jeanette Blomberg, to don ...
... Ms Blomberg as its first anthropologist in December 2002, ...
... Dr Saffo's point is that anthropologists are now regarded as a ...
... Genevieve Bell, an anthropologist who has worked at ...
... industry needs the advice of anthropologists more than ever before, argues Marietta Baba, a social scientist at Michigan State University and the creator of the first business- ...
... All of this means business anthropologists are no longer detached, ...
2. The Industry Standard, May 14, 2001, Monday, 1064 words, Business Gets Brainy, Sharon Walsh, NEW YORK
... misunderstanding. As a corporate anthropologist, Squires was there to research consumer ...
... people hear the word "anthropologist" they "think of Indiana Jones," ...
Anthropologists like Squires are now ...
... interacted with technology. Since then, anthropologists, psychologists and other social ...
... DaimlerChrysler, renowned French anthropologist G. Clotaire Rapaille had ...
... it could be done. Another anthropologist narrowly prevented an ...
... team of 70 corporate anthropologists advise clients on ...
... consumer appetites. These days anthropologists do everything from studying consumers ...
... selling it, while anthropologists are responsible for finding ...
... used - if at all. Anthropologists shun marketing's questionnaires and ...
... products fit into their lives, anthropologists learn much more than what ...
... Genevieve Bell, an anthropologist with Intel's Peoples and Practices ...
... Bell and Squires "coolhunters." Anthropologists are quick to point out the ...
... appetite for corporate anthropologists has traditional academics concerned. Marietta Baba, chairwoman of the anthropology department ...
... may actually violate the anthropologist code of ethics, which stipulates that ...
... products that are harmful or unnecessary. "Anthropologists are really afraid that the well will be ...
... But Squires insists that the anthropologist's job is to advocate for the ...
... it seems the corporate anthropologist has come full circle. ...
... euphemistically calling "practicing anthropologists." And Squires has gone back to her ...
3. InformationWeek, February 15, 1993, SUPPLEMENT EXECUTIVE NOTEBOOK; Pg. 54, 323 words, COMING OF AGE IN IS -- Anthropologists help identify and combat 'cultural inertia' impeding new technology, Bruce Caldwell
... cultural resistance, an anthropologist may hold the cure. ...
... work cultures, explains Marietta Baba, professor of anthropology at ...
Enter the anthropologist. Baba is no ivory ...
... Cathy Walt, an anthropologist and director of change-management ...
4. Industry Week, May 16, 1988, TRENDS & ANALYSIS; Market Research; Pg. 26, 885 words, A VP of anthropology?; Some firms give the discipline top-exec status, By JOAN BORAM; Joan Boram writes about business and industry from her home in Detroit
Anthropologist. To many people, the word ...
... larger proportion of graduate anthropologists are being hired by ...
... marketing," says Dr. Marietta Baba, who teaches the anthropology of ...
... new skills. The business anthropologist is no longer a ' ...
... an isolated village." Anthropologists must be able to work ...
... team of foreign-based anthropologists. "I begin with the assumption that ...
... York, and his staff of fellow anthropologists provide observational research as ...
... infant formula, employs anthropologist Alan Ryan. "First, the ...
... 2, Baba -- "The business anthropologist is no longer a ' ...
5. Business Week, June 2, 1986, Industrial Technology Edition, SCIENCE & TECHNOLOGY; Culture; Pg. 90 F, 1048 words, WHAT'S AN ANTHROPOLOGIST DOING IN MY OFFICE?, By Sana Siwolop in New York, with bureau reports
Anthropologist Marietta Baba once spent four ...
... management consultants -- here come the anthropologists. Abandoning their traditional subjects, ...
... 100 university-affiliated anthropologists are studying U.S. corporations. ...
... Helen Schwartzman, an anthropologist at Northwestern University ...
... easy being an anthropologist these days. Cuts in ...
... in Cedar Falls, "anthropologists are running out of places to ...
... GETTING THE LOWDOWN. But anthropologists are not hanging out ...
... Yale University-trained anthropologist Peter C. Reynolds ...
... subjects. Many turn to anthropologists when they want to change their corporate ...
... Others call an anthropologists when a new top ...
... hired a staff anthropologist soon after it ...
... 1984. Demand for anthropologists is particularly strong in ...
... Rolm. For years, anthropologists have cultivated a chameleon- ...
... relate to one another. Anthropologist Kenneth N. Ehrensal, ...
... patience. Yet most anthropologists stand by it. They ...
... without a moderator and with the anthropologist out of sight. One ...
... spoken word," says anthropologist Baba of Wayne State. Still, not all the anthropologists who venture into the world of ...
... tends to tune out when anthropologists start talking about ...
... M. Perlman, an anthropologist who works for ...
... organization theorists," says anthropologist Manning Nash of the University of ...
... image is so pervasive, anthropologist Ehrensal prefers to tell his ...
... most people, an anthropologist is Richard Leakey, Margaret ...
Picture, ANTHROPOLOGIST REYNOLDS: "YOU COULDN'T ASK ...
... E JEDLICKA (57%); MARIETTA BABA (57%);
6. Business Week, September 30, 1991, SCIENCE & TECHNOLOGY; Number 3233; Pg. 74, 1321 words, STUDYING THE NATIVES ON THE SHOP FLOOR, Christina Elnora Garza in New York
How anthropologists are helping companies improve ...
... competitiveness, companies are employing anthropologists to study the interactions and working ...
... six decades ago, anthropologists today are heading for ...
... don't change with the times. Anthropologists can make things ...
... big opportunity for anthropologists. In 1985, just ...
... nation's 30,000 or so anthropologists now work in the ...
... in the 1970s, says Marietta L. Baba, acting chairwoman of the anthropology ...
... a preconceived notion. Anthropologists take a longer ...
... So Julian Orr, the anthropologist assigned to the task, took the ...
... Sachs, an outside anthropologist, is also trying to smooth the relationship ...
... Elizabeth Briody, an anthropologist in the company's Societal ...
... foolish ambition. Indeed, the anthropologists found, domestic managers ...
... close. FOREIGN EXCHANGE. The anthropologists proposed a simple ...
... State's Baba sees anthropologists ranging far beyond ...
... in space. Where no anthropologist has gone before.

Pierre Sean Brotherton

Citations in Major National/International Newspapers Listed in the LexisNexis Database: